How to Overcome New Product Introduction (NPI) Hurdles


The Importance of New Product Introduction 

A New Product Introduction (NPI) comprises all activities within an industrial company in order to define, develop and bring a new or improved product to the market. The steps that are taken to bring these ideas from the Idea Phase to the market are called the Introducing New Product  (NPI) process.

If companies want to stay competitive, they listen to and respond to customer feedback. This usually involves developing new products. During the initial brainstorming process, your company will create a list of potential products to sell in your existing market.

With the introduction of crowdfunding campaigns, entrepreneurs now have a platform to present their products to the market as early as the product development phase. Unfortunately, most new product launches fail.  According to a Howard report, about 95% of new products manufactured fail in at least one of the following goals-time, quality, costs. The manufacturability of a product is defined during the NPI process.

Therefore, to maximize your efficiency during the NPI process, leverage the knowledge of other organizations throughout the process. Together with your in-house team, you’ll work with outside vendors, contract manufacturers, and others to leverage their knowledge and bring your product to life as efficiently as possible. If you don’t work with the right team and choose the wrong partners, your overall success will be affected.


What Are The Barriers to a Successful NPI

There are several barriers that we have seen that prevent you from successfully bringing a  product to market.


Scaling Up The Prototype

A prototype can be created to present investors, executives, key accounts, or a crowdfunding campaign. Usually, it’s a high-touch prototype and a lot of time goes into perfecting that prototype, but how do you go from a high-touch prototype to something that can be repeatedly scaled and mass-produced on a production line?

Data Management

One part that slows down the NPI process is maintaining or updating all of your design and manufacturing files and data. This includes the job shop (CM) requesting a change to a part to optimize it for tooling and having that part of the bill of materials (BOM), drawings, and any other related specification changes.


Cost Increment

A general recurring trend is that everyone wants to use the highest quality part. But is unwilling to pay the costs involved. Design for Manufacturing and Assembly (DFMA) is an important part of optimizing every part that is manufactured and assembled during production. Skipping these steps leads, among other things, to increased costs.


Quality Control Issues

Let’s face it, there will be quality problems. However, having the right processes and a team to identify a problem and find corrective action is key to your success. The due diligence to create objective quality standards is also forgotten during the NPI process.


How to Overcome The Barriers to a Successful NPI

In order to streamline your workflow from idea to submission, there are a few processes that you need to follow and adapt to the way you work. This is how you can remove the barriers to a successful NPI.


Have a Centralized Database

Excel sheets and spreadsheets have served their purpose. Unfortunately, they create documents that are not linked to one another. Nor can be linked to other files with which you are working. Working in a centralized system brings you closer to all of your team members and contractors. Thus saving hours on manual tasks.


Take Care in Choosing Your Partners

Work with companies who have an advantage in something they don’t. In other words, who can you reach out to ensure a successful product launch?


Create Your Production and Quality Documents

Make sure that all documents, from assembly guidelines to final functional tests, are available and fully detailed. To call a piece of plastic blue, for example,  is not objective. Define a parameter. This also applies to the quality specifications for each item and the final assembly.


Improve your Change and Approval Process

Submitting files to everyone manually is tedious. Managing this is no easier, especially with a high number of BOMs. The use of software to automate the change and approval process reduces the workload for activities that do not add value.


Accelerate Your New Product Introduction (NPI) with KloudPLM

KloudPLM emphasizes the notion that engineering, supply chain, and manufacturing teams should be able to effortlessly manage their parts, suppliers, bills of materials, purchase orders, and change orders. 

In KloudPLM, all bills of materials, engineering, and manufacturing information are accessible to everyone. KloudPLM keeps everyone on the same bill of materials while giving you the tools to streamline your development to production and scale operations.

Schedule a demo with us to find out how we can help you transform your product development process. 



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