Reinventing the Traditional Concept of Product Testing and Development
June 22, 2022
The Importance of Product Testing and Development in Manufacturing
Manufacturing organizations are an important part of the product development and testing process. When products are developed together with manufacturers, there is an opportunity to mitigate issues, pass safety tests early and comply with regulatory requirements. The probability of fulfillment is also higher.
Continuous testing throughout the development process by manufacturers and prioritizing safety requirements can help reduce costly and time-consuming designs that need to be iterated multiple times. This new process can get a product to market faster and more efficiently. It contributes to the overall success of the merchandise, but it also helps the company meet deadlines and achieve overall success with a product launch.
There are many key players involved in product development and testing. But manufacturer responsibilities have reinvented the process, creating a space for entrepreneurs and companies to determine the usability, shelf life, and quality of their products long before it hits store shelves. By helping companies save time and money, manufacturers offer their customers much more than just making a product.
Also Read: “The Future of Manufacturing”
Reimagining Traditional Product Development & Testing
The traditional concept of new product development involves several basic steps that can take a lot of time and preparation. However, missing one or filling it out incorrectly can result in a product crash.
Recently, manufacturing companies have reinvented their role to improve this process. They play an essential role in the success of products that depend on safety testing requirements and the feasibility of prototyping to be successful. Let’s break it down:
When you discover a unique and innovative product that hasn’t hit the market yet, it’s important to identify key industry needs. Consider a target audience, potential competitors, shortcomings of existing products, general concerns, and questions that need answering. Extensive competitive analysis is required to determine how a new or similar product can be better than what is already available.
Product testing can also be performed at this stage to determine the feasibility of the prototype and design. It can help to weed out ideas that don’t work and select the ones that work best. Harvard Business School professor Clayton Christensen previously said that more than 30,000 new products are launched each year, and 95% of them are.After the key points above are identified, the information can be used to find solutions before it’s too late.
Research and Exposure
After the first step, the product must be sufficiently refined for selection. At this point, the prototype should be ready for use and basic testing.
Conduct interviews with people inside and outside the company to gather useful information. For example, engineers, field service experts, department managers, and other knowledgeable people in the industry should be contacted and the product tested.
Finally, target customers can be contacted to provide an honest review. Target customers and experts will help solidify product validation. This also helps determine quality control, identify product design issues, or provide input into the development of design guidelines. It will also help you refine the idea and pitch that you will then use in the final stages.
Once you’ve fleshed out your idea, create a prototype! It can be the actual product submitted for final approval or a rough mock-up. Some businesses or entrepreneurs choose to start small at this point. It’s also a good time to test the product on a different audience. After receiving feedback, review the product and make sure it’s ready for manufacturers.
Testing to Ensure Product Safety
Product testing is a crucial piece of the product development puzzle. It is to ensure safety for all consumers. Companies are required by law to have their products tested before they hit the market. If a piece of merchandise fails the safety test, companies cannot legally sell them.
Testing a new product’s safety also reduces worries about liability and protects the manufacturer in the case of a product malfunction. Waiting to test a product until right before it is supposed to launch can result in companies spending more money, falling behind, delaying the launch, competitors hitting the market first with similar products, and hurting the company’s reputation. Testing must be a priority for companies even as they search for a manufacturer.
During the manufacturing stage, it is also significant to think about:
Picking the right manufacturer
How much time it will take to make the product
If you are looking to save a little extra money, this is not the place to do it. Paying for quality manufacturing is key to a successful product that will – hopefully – keep customers coming back for more.
Manufacturers that work with overseas clients typically belong to one of the three following categories:
Trading companies: They make their money by adding a margin of the cost to the product’s costs. They are also usually involved with a larger array of product categories.
Wholesalers: They buy the product in bulk and add their margin to the total cost.
Sourcing agents: They usually work for one of the organizations above.
When you have found a factory you want to work with, it’s significant to validate the legitimacy of their services. You can do this by seeing what trade shows they attend, confirming business licenses or certificates, setting up a meeting, and researching their overall online presence.
Product testing is an important piece of the product development puzzle. It aims to ensure the safety of all consumers. In the United States, companies are required by law to test their products before they are released to the market. If a product fails the safety test, companies cannot legally sell it.
Testing the safety of a new product also reduces liability concerns and protects the manufacturer in the event of a product malfunction. Waiting to test a product until just before it is ready to launch can cause companies to spend more, delay time to market, get competitors to market with similar products first, and damage a company’s reputation. Testing should also be a priority for companies when looking for a manufacturer.
During the crafting phase, it’s also important to consider:
Choosing the right manufacturer
How long does it take to manufacture the product
If you’re looking to save some money, this isn’t the place to do it. Paying for quality manufacturing is key to a successful product that will hopefully keep customers coming back for more.
Once you have found a factory to work with, it is important to validate the legitimacy of their services. You can do this by seeing which trade shows they attend, confirming business licenses or certificates, scheduling a meeting, and researching their entire online presence.
The Crucial Role of Manufacturers
Product stress testing is an important part of determining whether the product will work for the customers who receive it under specific circumstances. You need to know if it will work in hot and cold temperatures, all weather conditions, varying barometric pressures, and other potentially destructive scenarios. This helps determine if there are any defects or quality issues with the product. If something goes wrong, manufacturers can notify the company or the inventor immediately. This
gives them enough time to fix the problem before the desired product release date. During this rework period, manufacturers can present real-life scenarios that the product might encounter during its useful life without waiting for the end of the product’s useful life. Manufacturers can ensure the product doesn’t corrode by submerging it in certain materials (e.g. salt water) to see if a reaction occurs.
While discussions with experts and verification of the product by target customers are an integral part of the product testing and development process, manufacturers have reinvented the process, saving inventors time and money. Manufacturers can give companies the assurance that when their product reaches the market, it will be viable, durable, safe, and of high quality.